Private & Confidential — Commercial Proposal
Orange County Pilot Program · November 2026
Live
operating in Orange County today
Secured
results locked in from current campaigns
80
OC auction campaigns in the pipeline
Growing
agent network ready to onboard
Prepared for
Mr. Max Sandoval
President & Chief Executive Officer
ST FIN CORP dba Star Financial · NMLS #1429
23330 Mill Creek Drive, Suite 250
Laguna Hills, CA 92653
Prepared by
Michael Mahon
Founder & CEO, Sellers Reserve
Newport Beach, California
michael@sellersreserve.com
www.sellersreserve.com
Section 01
Dear Max,
I am pleased to present an opportunity for Star Financial to become a Founding Mortgage Sponsorship Partner of Sellers Reserve as we accelerate our rollout across Orange County.
Star Financial has built a direct lending platform supported by in-house underwriting, funding capabilities, a broad range of mortgage products and an emphasis on responsive service. Sellers Reserve is an operating, innovative real estate auction, marketing and agent training platform designed to change how residential properties are marketed and brought to a successful conclusion.
Sellers Reserve generates buyer demand. Star Financial converts that demand into mortgage customers.
We propose an initial six-to-twelve-month pilot commencing November 2026 — measurable, collaborative, and designed to establish the foundation for a potentially much larger strategic relationship.
Section 02
Sellers Reserve is not a concept. The platform is live in Orange County, campaigns are delivering, and the pipeline is building faster than we can launch it.
Results locked in
Completed and contracted campaigns already delivering outcomes for sellers
Listings in the pipeline
Further properties committed and scheduled for upcoming auction campaigns
Agents onboarding
Producing agents and teams in accreditation, ready to run campaigns
Star Financial would be joining at the point of acceleration — with buyer demand flowing from day one of the partnership, not months later.
Section 03
How a property is brought to market has a profound impact on buyer interest, competition, urgency and ultimately the sale outcome. Our methodology combines:
Our auction methodology concentrates buyer activity into a short, clearly defined window — exactly when financing decisions are being made. The opportunity extends well beyond the successful bidder: every campaign surfaces multiple motivated purchasers who may buy elsewhere, refinance, or need specialist lending advice.
Section 04
| Metric | Target / Assumption |
|---|---|
| Auction campaigns (12–15 months) | 80 |
| High-intent mortgage inquiries per campaign | Up to 10 |
| Potential mortgage inquiries | Up to 800 |
| Assumed average loan size | $800,000 |
| Funded volume at 10% conversion | $64 million |
| Funded volume at 20% conversion | $128 million |
| Funded volume at 30% conversion | $192 million |
Planning scenarios, not guaranteed results. Figures exclude opportunities from agent referrals, RESERVE Magazine, training events, refinancing and subsequent purchases.
Section 05
A licensed Star Financial loan officer present at Sellers Reserve open homes and auction events across Orange County — explaining pre-approval options, purchasing capacity, conventional, jumbo and non-QM products, and backup approvals.
Representative approval. Star Financial will nominate suitably qualified, California-licensed loan officers. Each nominee is subject to prior written approval by Michael Mahon, acting reasonably, to ensure alignment with Sellers Reserve's professional standards and brand. Sellers Reserve may request a replacement where agreed service standards are not met. Star Financial remains responsible for licensing, supervision, compensation and regulatory compliance of its personnel.
A professionally designed mortgage page with Star branding, product information, a QR code to Star's application portal, and a clear pre-approval / backup-approval call to action.
Ready to buy? Make sure your finance is ready too.
A prominent call to action on every sponsored property website, routing buyers directly into Star Financial's secure application — with campaign-level attribution, consent controls and conversion reporting. Star Financial funds the reasonable, pre-approved costs of its API integration.
Subject to eligibility, complete documentation and underwriting requirements.
A dedicated exposé in every edition of RESERVE — 5,000 printed copies distributed across affluent Orange County households and real estate professionals every eight weeks — featuring executive commentary, market updates and buyer education.
Where appropriate, introductions to producing agents, teams and brokerages in our growing network — while respecting each agent's independent relationships and every borrower's freedom of lender choice.
Speaking opportunities for Max Sandoval and Star executives, plus a jointly developed session: “The Mortgage-Ready Buyer” — how agents can strengthen buyer confidence and reduce avoidable transaction delays.
A tailored pre-auction readiness process: capacity assessment, product matching, expedited underwriting review where available, appraisal guidance and backup options — giving purchasers confidence before they bid.
Section 06
$16,000
gross revenue per funded $800k loan (2% illustrative)
$1,600
value per qualified lead at 10% conversion
$3,200
value per qualified lead at 20% conversion
| Funded loans | Mortgage volume | Illustrative gross revenue |
|---|---|---|
| 10 | $8 million | $160,000 |
| 20 | $16 million | $320,000 |
| 40 | $32 million | $640,000 |
| 80 | $64 million | $1.28 million |
| 160 | $128 million | $2.56 million |
Breakeven: roughly 19 funded loans cover a full 12-month, $300,000 sponsorship — about 2.4% conversion of the 800 projected inquiries.
Lifetime value: a customer acquired through Sellers Reserve may later need a refinance, a subsequent purchase, an investment property loan or a HELOC — and each agent relationship can become a recurring source of introductions for years.
Financial modeling assumptions, not a representation of Star Financial's actual margins. Excludes operating costs and loan officer compensation.
Section 07
Monthly reporting and regular operational communication, tracking:
Our immediate focus is Orange County, with planned expansion into Los Angeles and San Diego. Star's multi-state footprint creates potential for a wider relationship, negotiated separately.
Section 08
This is a marketing and sponsorship relationship, not a payment for referrals. The fee compensates Sellers Reserve for bona fide advertising, placements, event access and content at fair market value, and is never calculated by reference to referrals, applications, approvals or funded loans.
Borrowers remain free to choose their lender; agents are not required to recommend Star Financial. All marketing and data handling will be reviewed by both parties' compliance representatives and documented in a definitive written agreement.
Section 09
| Sponsorship period | Total investment |
|---|---|
| 3 months | $75,000 |
| 6 months (initial pilot) | $150,000 |
| 9 months | $225,000 |
| 12 months | $300,000 |
Section 10
Max, I would welcome the opportunity to build a partnership that is commercially valuable, professionally rewarding, and capable of growing substantially over time.
Kind regards,
Michael Mahon
Founder & CEO, Sellers Reserve · michael@sellersreserve.com